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January 15, 2025

Rockbridge funds covert journalism while maintaining independence facade

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$75 million funds fake journalism without disclosure

Rockbridge Network operates with $75 million budget through Firebrand Action, incorporated in 2022 to handle journalism influence operations without disclosure requirements under Chris BuskirkChris Buskirk's leadership.

Reuters investigation confirmed Firebrand Action funds "investigative journalism" published by aligned media outlets according to internal prospectus documents, but could not identify specific articles despite extensive reporting.

Chris BuskirkChris Buskirk serves as Firebrand Action president while simultaneously publishing American Greatness, creating conflicts between his donor coordination role and supposedly independent editorial content.

James Blair served as Firebrand Action secretary before joining Trump campaign as communications director, demonstrating revolving door between dark money operations and official political roles.

1789 Capital invested $15 million in Tucker CarlsonTucker Carlson's media company immediately after his Fox News departure, ensuring continuous platform access for expelled mainstream voices through donor networks.

Rockbridge polling data has appeared in RealClearPolitics and FiveThirtyEight averages during election cycles without disclosure of partisan Silicon Valley funding sources to readers.

The network creates "parallel economy" ventures specifically designed to bypass mainstream business and media gatekeepers that might expose their billionaire influence operations.

American Greatness website, edited by Buskirk, publishes Jan. 6 conspiracy theories and military coup defenses while maintaining access to mainstream media outlets through Buskirk's respectable public persona.

🔐Ethics📰Media Literacy💡Technology

People, bills, and sources

Chris Buskirk

Chris Buskirk

Firebrand Action president and American Greatness publisher

James Blair

Former Firebrand Action secretary, current Trump campaign communications director

Tucker Carlson

Tucker Carlson

Media personality and Rockbridge network ally

What you can do

1

Research news outlet funding sources using Media Bias Fact Check and AllSides.com before trusting political reporting that might include undisclosed donor content

2

Contact representatives at 202-224-3121 supporting legislation requiring real-time disclosure of all political content funding above $1,000 including journalism subsidies

3

Support independent journalism through direct subscriptions to outlets that publish donor lists rather than relying on billionaire-funded content with hidden financial relationships

4

Demand media literacy education in schools teaching students to identify covert influence in news consumption and distinguish between independent reporting and funded content

5

Check polling methodology and funding disclosure before accepting survey results as neutral information, especially from aggregators that might include partisan-funded surveys

6

Join transparency advocacy through Issue One at issueone.org fighting dark money influence on journalism and demanding disclosure of all political content funding sources