About Principle

You were told you live in a democracy, but no one ever showed you how the system behind it works.

Principle exists to close that gap. We treat the news you're already reading as civic education, connecting each story to the laws, agencies, and tools underneath it. No abstract textbooks. No lectures. Just how government actually functions, and how your voice moves the needle.

THE REALITY

US civics education is severely underfunded

Americans were sold citizenship without the instruction manual. Decades of underfunded education left civic knowledge declining and ordinary people locked out of understanding how power actually works.

πŸ“Š7 out of 10 Americans fail basic civics tests
Most people can't answer simple questions about how government works. When the gap is this wide, it's not a learning problem. It's a design problem.
πŸ›οΈOnly 1 in 4 Americans can name all three branches of government
The three branches (legislative, executive, judicial) are the foundation of American power. 75% of people don't know the basic structure they're supposed to influence.
❌1 in 3 Americans can't name the three branches of government
Complete civic blindness. These voters and future voters have no framework for understanding how decisions that affect their lives actually get made.

Sources and Citations

  1. Annenberg Constitution Day Civics Survey, 2024
πŸ“š4 out of 10 eighth graders score below basic proficiency in US history
A generation without historical context can't see patterns. They can't predict when they're being manipulated. History is the evidence that change is possible, and how.

Sources and Citations

  1. NAEP U.S. History Assessment, 2022
OUR OPPORTUNITY

Understanding government changes everything

When people actually understand how government works, everything shifts. They participate more. They vote. They take action. Research shows it creates voters and engaged citizens that last a lifetime.

🧠Students learn 26% more about how government works
A quarter more understanding. That's the difference between knowing the system works and knowing how to work the system. Knowledge compounds.
πŸ—³οΈ38% more likely to vote when they reach voting age
Understanding government isn't abstract. It translates directly to action. When people see how the system works, they participate in it.
πŸ“ˆ8-12% higher voter turnout that lasts decades
This isn't temporary enthusiasm. Civic knowledge sticks. Students who understand government vote more for the rest of their lives.
🀝14% more likely to participate in politics as young adults
Voting is one form of participation. Civic knowledge creates activists: people who contact representatives, volunteer, organize, and hold power accountable.

Sources and Citations

  1. UNICEF Innocenti, 2023
πŸ’‘11% improvement in understanding how government works
This is the foundation. When people actually understand the system, the other impacts follow naturally. Understanding is power.

Sources and Citations

  1. UNICEF Innocenti, 2023
πŸŽ“Students gain 44-76% more civic knowledge over three years
Nearly double their baseline understanding. That's not incremental improvement. That's transformation. That's what happens when education is designed right.

Sources and Citations

  1. Project Citizen Research Program, 2024

Why Principle exists

Your kid has special education services. You're a senior protecting yourself from scams. Your family relies on consumer protections. You see agencies in the news – the Department of Education administering $15 billion in special education funding1, the CFPB protecting seniors from fraud (senior fraud losses hit $3.4 billion in 2023 alone)2 – and you don't understand what they actually do. So when politicians promise to dismantle them, most people don't see the stakes. By the time they realize what was lost – speech therapy gone, protective oversight eliminated, seniors vulnerable to scams – it's too late.

This knowledge gap is deliberate. Decades of underfunded schools and budget cuts that eliminated civics courses. The system doesn't teach how it works because people can't fight back if they don't understand the game.

The day ordinary people understand how power actually works is the day things change. That is the moment when our society can become extraordinary for all. You'll see that regulatory threat coming. You'll know which agency protects your family and which representative to hold accountable. You'll understand the trade-offs and be able to protect what matters to you and your loved ones. And research shows it works: students taught about voting in high school vote at 7 percentage points higher rates in actual elections, and feel empowered to participate in their communities in ways that carry into adulthood.2

So we're building civic education that actually works. We teach how democracy functions by connecting news you're already reading to the civic tools beneath it: laws, agencies, courts, budgets. Plain language. Real examples. No abstract textbooks. Just understanding, which gives you your power back.

We're not funded by venture capital or government. We're built by people who believe democracy is worth fighting for. Your participation, whether it's learning, sharing, testing, or telling us what we're getting wrong (or getting right), is how this movement grows. Thank you.